If you have a website, then you need to focus on customer requirements and also look for the content to offer. You need to offer great content with good enough quality and also SEO optimized content for search engines.
It is important for you to learn how to build friendly content for search engine spiders. You need to how to get your URLS indexed and what exactly the web page is all about. It is the major factor in the whole process of search engine optimization and it is based on quality in keyword research as well as selection. Without all these, search engines cannot determine whether the page is pertinent to the searchers’ entreaty. There are 2 components for writing quality SEO content. Meta information is important for search engines. Selecting the right keyword for building the content is important for your website visitors.
There are certain rules to follow, but your main aim is to offer exceptional content for the visitors. So, you need to keep it more natural, and make sure that you don’t stuff any keyword. Search engines do penalize for stuffing more keywords. Here are few definitions that help you to understand and apply the rules.
Anchor text is the phrase that is linked to the URL of another website.
Meta title or Custom Title Tag
The title tag is displayed as blue link in SERP (Search Engine Results Page), which is confined to not more than seventy characters. You can consider this as killer headline for the page.
You can see the description present below the website URL present on the SERPs. The description present here is not more than 150 characters.
Ten Basic Rules for Creating SEO Optimised Content
- Make use of the selected keyword by placing it next to domain name and create the URL.
- Make sure that you use the keyword in headline. Ideally, your headline should also be the same as the Meta title.
- You can use this in the first paragraph that is ideally same as the Meta description.
- If it is proper, make use of the keyword in a subheading or bold somewhere in the paragraph
- You can use the keyword once at the bottom of the post
- You can use keyword in the image name, and also in the alternative tags
- Use the keyword as anchor text to link to any of your website.
- Start using latent semantic keywords in the content created. It’s also recommendable to use the same keyword in the Meta description. You need to make sure that text flows logically and make sure that it doesn’t sound artificial.
- Do not overuse the keywords. The current thinking is that they should not be organised more than three or four percent of the detailed 1000 word article.
- You need to link the keyword once to the text in home page.