Have you noticed that a recent Google update seemed to lower your overall rankings? Do you think Google Penguin shut the door on your incoming traffic? If so, do not worry! This is the same type of situation that has happened to more individuals and professionals than you may think. Fortunately, there are several steps that you can take to boost your traffic through a Penguin penalty recovery and restore your Google rankings over time.
How Do I Know if I Was Penalized?
Unfortunately, you will not receive a fancy notice or email from Google if you were penalized by a recent Google Penguin update. Therefore, the most effective way to determine if you were negatively affected by a recent update is to pay close attention to the timeline of the update announcements.
For instance, the very first version of Google Penguin (Penguin 1.0) was announced on April 24, 2012. There were four additional versions announced between that date and October 17, 2014 with the announcement of Penguin 3.0. Study your analytics and traffic reports identifying exactly when you notice a drastic decline in traffic and overall page engagement. If your traffic plummeted immediately after a Penguin update was announced, chances are that the algorithm change had an adverse effect on your content.
Common Reasons for Penguin Penalties
Why are websites receiving Google Penguin penalties in the first place? As you probably already know, excessive keyword and link stuffing within the average web page or article can draw a red flag with Google. However, you can still receive a Penguin penalty even with high quality backlinks within your site. How?
If you do not pay close attention to the condition of your back-links a Penguin penalty recovery may unfortunately become a necessity for your website sooner than you think. For example, if you only care about the links that you are creating and building yourself, then you are setting yourself up for failure. You must also monitor the quality of the backlinks that your website receives at the same time, because they could be killing your Google ranking.
How to Identify Deadly Backlinks
How can you tell if your backlinks are essentially killing your content and SEO chances? It is highly recommended to filter your back-links based on the quantity of external links within your content. Filtering your back-links in this way can quickly reveal a host of low-quality links that you may not even be aware are connected to your online presence.
Once you have filtered them, however, it is relatively simple for you to eliminate the backlinks that come from websites that do not even relate to your niche or market along with the ones that link back to poor-quality websites in general.
An additional step of your Penguin penalty recovery plan should be to review the anchor text report generated by your website. This is usually located at the bottom of your backlinks page and will allow you to quickly identify each of the links that abuse specific anchor texts. Identifying these types of “red flag” elements will put you one step closer to rebuilding your relationship with Google and restoring the traffic that was taken away from you by the Penguin penalty process.